The real reason you keep repeating yourself is not unclear expectations, it is a lack of accountability. Lia walks through three concrete moves: working out of your task tracking system publicly, following up every single time, and communicating the “why” behind every process so your team actually buys in. This episode is especially useful for owners and leaders who feel like nothing sticks no matter how clearly they explain things.

This episode is part of the Accountability & Follow-Through series. Browse all episodes →

Mic drop moments

“…what are my expectations? This lets you get your head around what you actually want so that you can then clearly communicate it.”

“When we answer these three questions and we go back through and we say, okay, let me start this over. Here’s what I want, here’s what I expect, and here’s how I’m gonna support you.”

Episode highlights

Why “I already said it” is never enough

If you have ever felt frustrated that your team is not moving on something you clearly announced, Lia’s opening reframe hits hard: the moment something is not getting done is not a moment to question your team. It is a moment to check in with yourself. The episode lays out three questions to ask before you decide there is a personnel problem or a bigger issue at play. Clean up your own house first.

Question 1: What are my expectations, really?

This sounds obvious, but Lia makes the case that we often want something without having fully thought through what that actually looks like. She uses two examples that come up constantly.

The first is return-to-office. A team member asks what the expectation is, and the manager has not yet decided whether the company line applies, whether Wednesdays are the anchor day, or whether a hybrid arrangement is acceptable. You cannot communicate something you have not sorted out yourself.

The second is the classic small-business owner situation: wanting everyone to be invested in growing the business. That phrase means nothing until you get specific. Do you want employees making sales calls? Resharing posts on social? Collecting referrals? Answering the question “what are my expectations” forces you to get your own head straight before anyone else can be held to it.

Question 2: Have I actually communicated it clearly?

One email or one team meeting announcement rarely lands the way we think it does. People learn differently. Some were not comfortable asking questions in the moment. Some got the gist but not the specifics.

Lia’s test for clarity is specificity and timeframe. “I want everyone bought into growing the business” is not an expectation. “I’d love everyone to get three referrals per month” is. “We need to be more in office” is not an expectation. “Wednesdays are our anchor day and I expect everyone in” is. When something is stalling, the honest answer to “did I communicate this clearly” is almost always no, and that is not a failure. It is just the next thing to fix.

One more piece Lia adds: model the expectation yourself. If you want people in on Wednesdays, you show up on Wednesdays. Practicing what you preach is part of making the expectation real.

Question 3: Are my people set up for success to meet this expectation?

This is where a lot of well-intentioned managers stall out. You know what you want. You have communicated it. But you have not checked whether your team actually has what they need to execute.

If you want team members to operate with a sales mindset and they have never been trained on what that looks like, the expectation will not land no matter how clearly you say it. If someone moved away and you are suddenly tightening return-to-office, are there logistics to work out? If you have asked someone to step into a leadership role, have you given them enough support to feel like they can do it, or are they quietly wondering if they should admit they need help?

Being proactive about this question changes the dynamic. Instead of waiting for someone to fail and then diagnosing why, you are building the conditions for success before you ever set the expectation in motion.

Putting all three together

When something is not moving, run through all three: what do I want, have I said it specifically, and does my team have what they need. When you can answer yes to all three, you have done your part as the leader. If there is still a gap after that, then you can start looking at whether there is a bigger issue.

Lia closes with one more move that makes all of this stick: leave the forum open. After you set any expectation, ask out loud what questions people have, where the gaps are, and what support they need. A team that nods and says “we’re good” has not necessarily internalized anything. Creating a real opening for questions catches problems early and signals that asking for clarity is welcome, not a sign of weakness.

Related episodes in this cluster


Want to go deeper?

The Unstoppable Team. How to build a team that runs without you in the room.

Learn more

Available on Amazon →


Full transcript (click to expand)

As I set this expectation, have I made sure that everyone has everything they need to be set up for success? That’s gonna be really important, and that’s gonna get you what you want and help your team members feel like, yes, I am here. I can do this. I feel supported, and be more engaged in the work and have better results. Welcome to the Managing Made Simple podcast. Where I bring a decade of experience working in some of the most influential companies in tech to help you navigate the ins and outs of being a people manager from conflicts to feedback to delegating and more, we will leave no stone unturned when it comes to what makes us love managing, kind of hate it and everything in between.

Doesn’t matter if you’re a new manager looking for some tips. Or a seasoned manager looking up their game. Everyone is welcome to hang out with Managing Made Simple. Let’s go, let’s go, let’s go, let’s go. I know you’re here because you want to be a better manager, but I also know it’s often easier said than done. That’s why I put together a scorecard of 20 things that you can do this month and every month to show up better for your team as a manager, from positive feedback to recognition, to honoring those working norms that we know we gotta do, but sometimes forget.

This scorecard serves as a checklist and accountability buddy to remind you of all those things you gotta do to be a great manager. Download your copy today at liagarvin.com/scorecard. Welcome back to the show. Today we are talking about setting expectations again, because let’s be honest, you can never be too clear when it comes to expectations. Because stuff comes up. People think one thing, you meant something else. And it can be really, really hard As a small business owner, as a manager in the corporate world, whatever role you’re in, it can be tough.

If you feel like, well, I said this, why are people doing something else? And what I want you to think through today is setting expectations. It’s not just telling people what to do. It’s not just sending an email or making an announcement and thinking like, okay, like I said, hey, let’s see, let’s see this come together. No, and, and I think the problem is a lot of us feel like things should be a little bit easier.

People should just jump in and then we start feeling frustrated or maybe even resenting our team members when they’re not just running with the ball. But because now we’re all gonna collectively agree that we are, yes, we agree. Setting positions is not just telling people what to do. Today I wanted to share three questions that we wanna ask ourselves to make sure we have been really clear on expectations. And then at the end of that, well now we can adjust and we can say, Hey, is it, you know, I don’t have the right people in place.

Whatever it is, right? We, we don’t wanna go to that sort of, Deciding it’s the wrong people or they’re, they’re not right for the projects, or there’s some bigger issue until we’ve been super clear. So we wanna take care of our own house first and really make sure, yep, I’ve done everything I can. And now we can start looking further out at what’s actually getting in the way. How do we set expectations clearly? First question is, what are my expectations?

And this might seem like a silly, obvious thing to start with. But a lot of times we want something to happen, but we haven’t fully thought through what we actually really do want or what that would look like. Take for example, everything going on with return to office. Okay? There’s a lot of confusion on teams. Is it three days a week? Is it really firm? Are you checking badge data? Could it just be Wednesday? There’s all of these questions up in the air right now, and a lot of companies are starting to draw a harder line on it.

But if a team member comes to you as a manager and says like, what are the expectations you’ll wanna have thought first? What actually do you want? Okay. You might say, well, you know, go with the company line, and that’s fine. But you might also have a little bit of different expectations. You might say, well, actually, I’m okay with you just coming in Wednesday, or three days a week. One week, and then one week the next, whatever it is.

So you wanna have thought first, especially if there’s an issue, like something like return to office that’s kind of confusing or contentious right now, you really wanna be solidly understanding, okay, what are my expectations for small business owners? Something that comes up a lot is a business owner not wanting to feel like, well, they’re the only person focused on growing the business, so they ha they want team members to be actively taking a role in that.

By asking ourselves, what are my expectations? You can think about, well, do I want employees to be cold calling or doing sales calls? Is it that I want my employees to be amplifying what we’re doing on social media? Is it that I want them to be collecting referrals? You wanna figure out what your expectations are first before you say, Hey, everybody’s gotta be bought into growing this business. And people don’t really know what you mean by that.

That first question, what are my expectations? This lets you get your head around what you actually want so that you can then clearly communicate it. And that’s our second question. Have I clearly communicated my expectations? And this is another one that may sound obvious, but it’s something that we also often fall short on because maybe we sent one email or we made an announcement in a team meeting and we felt like, okay, it was like super clear.

I’m actually, I’m literally telling you like, do this thing. Go ahead. But. Everybody learns in different ways. Maybe people sort of got the gist of it, but didn’t feel comfortable asking questions in that moment, and so they kind of like fizzled out with it. Whatever it is. We can always be more clear, especially if something’s not getting done. I mean, if the expectation’s getting done and it’s fine, like yeah, we’ve been clear, but these questions we wanna ask ourselves when people are getting stuck, when the things are not moving forward the way we want.

So when something is getting stuck, the answer to, have I communicated it clearly, it’s likely no. And that’s okay. It doesn’t mean you did anything wrong. It’s just an opportunity to be able to be more clear. Questions to ask ourself are like, was I specific enough? Did I give a timeframe? Let’s go to that one about, uh, business owners wanting everybody collectively bought into growing the business. Something, yeah, we all would love. Okay. That means have I communicated my expectations clearly?

We might ask ourselves, talking about referrals. Have I said, Hey, I’d love everyone to try to get three referrals per month. That’s a very clear expectation. Or, hey, when, when we post something on our Instagram stories to reshare it. Okay. So I’d love folks to do that twice a week. Okay, that’s a clear expectation if we’re talking about return to office saying. Hey, Wednesdays are the day we wanna have all our team meetings. We really wanna make sure everyone’s in office.

Well, that’s super clear. And then you showing up and doing that thing too. Now you wanna also be modeling it. That’s how you make expectations really clear by practicing what you preach. So this is how we make sure, yes, I’ve communicated them clearly. I’ve gotten really specific so that people know what to do. Last question we wanna ask ourselves is, are my people set up for success to meet these expectations? This might be where you find, wait a second, I’m wanting people to do this thing.

Let’s go back to the example of, of growing my business, operating more from that sales mindset. But frankly, they haven’t been trained on how to do that. They don’t even really know what that looks like. In that situation, we might say, well, before I can have this expectation, I need to do some training. I need to have my team meeting. Have conversations around what are examples of growing the business, how does each role fit into that so that everybody gets what we’re talking about.

With something like return to office, is the person able to meet it? Maybe they moved away and you need to create a plan for them to move back or whatever. It looks like someone is not physically able to come in. Maybe they need an accommodation, and that’s something that you want to figure out how to get approval for that or how to support that. We can’t expect someone to meet the expedition if we haven’t figured out, well actually, are they able to do that?

Do they have the support in place and is there something that I can better do to support that? So this last question is gonna make sure we don’t just go, yeah, I know what they are and I’ve said it, but actually there’s a real gap here. Same thing with, you know, if you’ve asked someone to be a lead on your team, right? Someone, you want someone to step into this, be a manager, take on some more responsibility.

This is a really important moment to ask. Have I set that person up for success? Do they have what they need? Because even clearly communicating, I want you to take this whole line of business, run with it. I really want you to be a leader here. If that person feels like I need a little bit more support, it may be hard for that person to ask for that. Being proactive about thinking, okay, as I set this expectation, have I made sure that everyone has everything they need to be set up for success?

That’s gonna be really important and that’s gonna get you what you want and help your team members feel like, yes, I am here. I can do this. I feel supported, and be more engaged in the work and have better results. That is our lesson today. When we set expectations, it is not just telling people what to do. We know that doesn’t work, and if it works, then you don’t have to ask these questions. But when you hit that moment where you think, well, things aren’t moving as smoothly as I’d want, or I thought I was super clear, but I’m not seeing the results I want.

That is when we ask ourself these three questions, what are my expectations? Have I communicated them clearly, and have I given people the right support so they can meet those expectations? When we answer these three questions and we go back through and we say, okay, let me start this over. Here’s what I want, here’s what I expect, and here’s how I’m gonna support you. When we do that, everybody’s on the same page. The last thing we wanna do, we always wanna keep lines of communication open for feedback, saying, here’s expectations.

Saying, here’s the expectations. Let’s talk about it. Does this make sense? What questions do you have? What do you need? What support would you like? Where are there gaps? Having a forum where people can ask those things, this is also gonna set you up for success because again, a lot of times we say something, everyone nods like, yeah, we’re, we’re good. We’re fine if you don’t leave that open door. And then they actually had all these questions, but they weren’t really sure if they should ask him.

So as you set expectations you wanna have, okay, what questions do you have? What do you need? Let’s talk about it before we run with it. Always creating that forum over and over and over so that you can catch those questions, see what some of the risks are, see where people are a little bit uneasy so that you can resolve those issues right away. And from there you are good to go. See you next time. That’s all I have for today.

Thank you so much for tuning in to the Managing Made Simple podcast where my goal is to demystify the job of people management so that together we can make the workplace somewhere everyone can thrive. I always love to hear from you, so please reach out at liagarvin.com or message me on LinkedIn. See you next time.

Questions this episode answers

Why aren't my employees following through even after I tell them what to do?

Telling people what to do is only the first step, and it is usually not enough on its own. Before assuming the problem is your team, ask yourself three things: Do you actually know what your expectation is in specific, concrete terms? Have you communicated it clearly, with a timeframe and real detail, not just a one-time announcement? And have you made sure your people have the training, tools, and support they need to actually meet it? When things stall, the missing system is almost always the answer, not the person.

How do I set clear expectations with my team instead of just hoping they figure it out?

Start by getting specific with yourself before you say anything to your team. Vague goals like 'help grow the business' leave people guessing. Turn that into something concrete: ask each person to collect three referrals per month, or reshare the company Instagram post twice a week. Once you know exactly what you want, communicate it with a timeframe, model the behavior yourself, and then open the floor for questions. Ask directly: what do you need, where are the gaps, what support would help? That conversation catches problems before they grow.

What should I do before assuming an employee just isn't stepping up?

Before concluding someone is wrong for the role or the project, take care of your own house first. Ask whether they have actually been trained on what you are expecting them to do. Ask whether they are physically or logistically able to meet the expectation. Ask whether you have given them enough support to feel confident taking it on. A lot of times a team member wants to succeed but does not know how, or needs more than a clear instruction to get there. Only after you have answered those questions honestly should you start looking at bigger issues.

How do I make sure my team actually understood the expectation I set?

Do not rely on a single email or a team meeting announcement and assume everyone is aligned. People learn differently, and many will nod along without feeling comfortable asking questions in the moment. After you lay out an expectation, create an open forum every time: ask what questions they have, what support they need, and where they feel uncertain. Repeating that invitation over and over makes it safe for people to surface the gaps early, which means you can resolve those issues right away instead of weeks later when the work has already gone sideways.

How do I set someone up for success when I'm asking them to take on a bigger role or lead a project?

Even if you communicate the new responsibility clearly, the person taking it on may feel like they need more support but not know how to ask. Be proactive. Before the expectation is set, think through what that person actually needs to succeed: do they have the context, the training, the access, the backup? Asking 'what do you need from me' and meaning it gives them permission to be honest. When people feel genuinely supported, they are more engaged, more confident, and far more likely to deliver the results you are both aiming for.