What do you get when you combine and understanding of how to deeply connect with audiences, setup systems to scale, and empower your employees? Brit Driscoll – the CEO and Co-Founder of Squeeze, who helped to grow Drybar from $30M to $100M. And in episode 130 of Managing Made Simple, we dive into all the good stuff.
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In our conversation we covered the nuts and bolts of what it really takes to lay the right foundation for an emerging brand. Spoiler: It’s all about investing time and resources into both your team and your vision.
Three takeaways you’re not gonna want to miss:
1. **Invest in Your Team**
Brit shares how genuinely caring for your employees isn’t just good karma—it’s a strategic move. By understanding what motivates each individual, and showing genuine interest in their lives, you create a work environment that people don’t want to leave. This reduces turnover and increases ROI. It’s the ultimate win-win
2. **Align Values with Hiring**:
In our conversation we couldn’t emphasize it more – hiring should be way more than just filling a slot. It’s about ensuring new team members align with your company’s values and bring onboard diverse perspectives that complement your mission. This alignment creates cohesion and reduces employee turnover.
3. **Standardize and Support**:
Especially in a franchise model, standardized processes and values are crucial. Brit talked about having a detailed operations manual and robust support systems to help franchisees manage their teams effectively (music to my ears!). They even offer professional development coaching and success managers to franchisees, making sure everyone’s set up for success.
This episode isn’t just about theory—these strategies are practical, actionable, and tested in real-life scenarios. So, if you’re building a brand or scaling a team, you cannot afford to miss this.
>> LISTEN & SUBSCRIBE TO THE EPISODE ON APPLE // SPOTIFY <<
Investing in your team is the secret to scale – AND the thing that will prevent you and your team from burning out.
Little shifts can go great lengths to make it easier for work to get done on your team. Give regular feedback, recognize the great work of team members, simplify processes, and you’ll see the star start to align.
And as always if you need any support, I’m only an email away. Email me at hello@liagarvin.com, share a little about your team, and I’ll give you a few quick tips to unlock wherever you’re feeling stuck.
